ScienceWriters 2013 offered an unprecedented opportunity to put UF researchers on the radar of some of the nation’s most influential science journalists. More than 300 science journalists from newspapers, magazines, radio, television and online publications, as well as public information officers from some of the nation’s most prestigious scientific organizations and universities spent five days in Gainesville learning about our university, our scientists and our region.
From the outset, the ScienceWriters 2013 Steering Committee and the Office of Research Communications sought to uniquely brand this conference in a way that would make it stand out from all the ones before and after it. The creative team carefully evaluated previous conference material and brainstormed about the things that made UF and the Gainesville-Alachua County region unique. Although UF was the host, we were also dealing with two professional organizations so we needed to integrate their identities into our brand.
The result was an extensive suite of designs that all worked together to drive home the ScienceWriters 2013 brand. From typography and icongraphy to photos and text, the design was driven by the areas of research we were showcasing through our participating faculty. Ultimately, all of the elements of the brand reinforced the world-class research at the University of Florida and the natural and cultural uniqueness of Gainesville and Alachua County.
a small portion of the conference design toolbox created to aide in the production of various conference material.
Designed, illustrated and branded swag for each conference attendee
53 unique button designs/illustrations for the various tours, talks, receptions and events for the conference. 10,000 total buttons produced. A button collecting guide was also designed and included in each attendee's "badge booklet". Attendees adorned their conference bags and laniards with the various buttons, which led to networking and socializing opportunities.
icon designs for a conferece mobile app
A very robust and interactive web site developed to inform perspective attendees about the University, the city and the conference itself.
one example of an extensive supply of banners, signage and posters
perforated and removable drink tickets included in each attendee's "badge booklet"
one of the few rubber stamps that were produced to aide in the branding efforts
reference material created for attendees
The "badge booklet" was a quick reference guide that included schedules, maps, guides and general conference information for the attendees. The booklet was worn around the attendees neck via a branded laniard and doubled as their name badge. The badge was designed and produced using variable data and a clever layout.
Pan Y Agua
An entry submission into a 5-man team time trial (TTT) race for team "Pan Y Agua". The bread and water theme was carried-out through the various design components of this box.
Hand lettering, illustration, copywriting, design and layout for labels, patterns and icons were all used in this package to carry out the theme and brand.
The elements of this package design included: Rider cards, team mission statement, labeled bread bag, labeled bottle of water, hand-painted wood box lined with custom-patterned paper, branded box wrap, stickers.
custom pattern for box liner and wrapping paper
bread bag with custom labels
bottle of water with custom labels
items packed away, ready to go
box closed with custom "cigar band" styled wrapper
wrapped in custom design wrapping paper and topped with team sticker
Hump Day Hustle
Event identity design for a bicycle shop in Ocala, Florida. 2015
Editorial illustration and layout for a feature in Explore Magazine, 2009
The artwork accompanied an article about a company that had created a wireless charging pad for electronic devices.
original pencil drawing
opening spread, "Why Not WiPower?", Explore Magazine, Summer 2009
Horse Farm 2011
Cycling event in north central Florida, 2011
Logo design for a relay team participating in the Palmetto 200, 2014
A 2-color design, screen printed onto a bright red, technical fabric T-shirt.
Horse Farm 2012
Illustration for cycling event, 2012
initial horse drawing. Scanned and vectorized.
Santa Fe Century
Event T-shirt designed for the Gainesville Cycling Club, 2013
Family crest designed for a reunion. I took a few liberties with some of the symbolism, but based all design decisions on a copious amount of research into heraldry, 2013
T-shirt design for the Gainesville, FL cycling community. 2014
Zellen & Zellen
Rebrand for a law firm outside of Detroit, MI, 2012
Logo concept that hit the cutting room floor. Client decided to go in a different direction, 2014
process - initial sketches - phase 1
process, phase 2
logo comp - small/large and reversed - phase 3
logo - t-shirt mock up
Magazine Cover Lettering
Hand lettering for the Spring 2015 cover of Explore Magazine. Used various sized brush-tip markers to obtain a "raw" and "discernibly hand-rendered" aesthitic.
Editorial layout/design for feature article in the Spring 2015 issue of Explore Magazine.
Hand-lettered the artwork for the opening "Scaled Down" spread and illustrated the icons and badge for the "12 Truths" sidebar.
Editorial layout for Explore Magazine, 2014 Hand-lettered and illustrated components for this feature article.